Alcohol advertisements don't just get consumers to switch from one brand to another. They also increase total drinking among youth aged 15-26.
The average amount of alcohol advertising in one's media environment is related to greater alcohol consumption. Teenagers and young adults in these environments also increase their drinking levels over time more than other youths.
This may be problematic given that alcohol use media interventions work better on adults (r = .11) than on youth (r = .07).