It would have made very little difference had Hitler held
open doors and helped old ladies cross the street. It makes no difference to us
whether Karla Homolka is big on recycling, or whether George W. Bush is a good
friend.
These people made decisions with large ethical impacts that
drown out the significance of their “ordinary niceness.”
The same might not be true of the reverse. If someone that
does great things for humanity comes off as an asshole, I think that might
really change how the public feels about that person. Philosophically, however,
that makes as much sense as growing sympathetic to Hitler for helping old
ladies across the street.
Whether or not my intuition is true, there’s a very real
distinction to be made between grand ethical behaviour and ordinary niceness.
Ordinary niceness refers to common sense gestures used to
determine whether or not someone is a good person or not. A nice person is
someone that holds open doors for others, helps old ladies across the street,
treats their pet nicely, makes other people feel comfortable, keeps promises,
is generous, etc. None of these acts have very large impacts on the world in
the grand scheme of things but they’re typically used as indicators of ethical
grounding. This is probably because we can be pretty certain in saying these
acts have small positive effects on the world, almost no matter what our
ethical views.
The best ways to do good in the world have very little to do
with this kind of niceness. Actions with mass positive effects usually come
from making political or technological progress. It can be a lot more difficult
to determine whether these acts are having positive effects at all because of
how their utility fluctuates in accordance with the contents of our ethical
principles and various complex real-world factors.
Considering well-developed ethical principles don’t make people more likely to act nicely, we should consider the relative moral
importance of niceness compared to the embodying of grand ethical principles.
(Some examples of embodying grand ethical principles: not eating meat, choosing
a “good” career, protesting against “bad” causes, voting for the “right”
party.)
Ordinary niceness is arguably close to irrelevant in the
grand scheme of things. Maybe an effective altruist holding doors open for
people is changing his or her overall impact no more than Hitler changes his
impact by holding doors open. I can think of two reasons for ordinary niceness:
(1) it has a reliable positive impact that accumulates over the course of a
lifetime and (2) it is a good PR move, especially for people trying to convince
others that they’re in the business of maximizing the world’s wellbeing.
Apart from PR, another reason to be nice is to prevent yourself from becoming cold and distanced from real emotions. If I always had the mindset of maximally focusing on long-term gambles rather than also caring about small suffering that I see in my surroundings, I might reduce my brain's comprehension of the importance of suffering and instead drift into abstractions. In the worst case, people who start out with the best of intentions and justify their seemingly heartless actions on grounds of the greater good may end up doing atrocious things, although I don't want to suggest this is a very likely endpoint in any particular case.
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