Sharing interesting thoughts is kind of cool, I guess, but it doesn't accomplish much. Lots of people have interesting thoughts (and even more people think they have interesting thoughts).
What I look for in blogs now is that they provide services with their posts. They should fill a gap in the literature or create a new resource that didn't exist before.
Some examples of posts I feel provide a service:
- Luke Muehlhauser's Decision Theory FAQ
- Brian Tomasik's estimates of wild animal populations
- Carl Shulman's analysis of the risks of nuclear warfare
On my own blog, I would include:
- Non-Profit Media Organization Profiles
- Media Advocacy Optimization Tips
- Daniel Gilbert's Stumbling on Happiness
- All my posts that summarize academic articles into ordinary language.
- Plus some others.
I don't think 100% of my posts need to provide services but I definitely want to change up the ratio. I want my posts to inspire the reaction, "Wow, I couldn't have written this." People rarely get that reaction from reading an interesting thought.
[Note: This post is arguably contradictory because it is more of an Interesting Thought than it is a Service but I think this is a valuable exception because it introduces new terminology for me to use in future posts. The same idea was behind Seeming to Care and Playing a Long Term Game.]
This is called inbound marketing:ReplyDelete
«Inbound marketing is promoting a company through blogs, podcasts, video, (...), and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.»
Inbound = offer content (cost: creating content)
Outbound = advertise (cost: ads)
An example: charity: water. http://blog.hubspot.com/marketing/how-charity-water-reinvented-world-nonprofit-fundraising
Another (meta) example: http://www.hubspot.com/inbound-marketing
«inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products»
Which essentially means it could be worthwhile for effective altruist projects.
thanks, I wasn't familiar with the term.Delete
I wouldn't really call what I'm talking about "inbound marketing" because I'm not affiliated with any particular organization or action. I'm writing more from the perspective of: if I'm going to be churning out content on this blog, I might as well make the more useful kind of content rather than the less useful kind of content.